Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely …

Cold Calling Universe

Why the Universe Wants Us to be Cold Calling & Prospecting (Psst, It’s Building Trust)

Written by Ryan Pereus.  Before choosing the sales profession as my career, I was always afraid to admit I liked selling. Less because sales was doing something no one really chooses to do when they’re young, but more because of the looks, gawks, or pity remarks I received when I would admit it.  (Not kidding,  someone recently said to me, “Oowww, sorry, …

Using the Cold Call Conscience

In this blog, we discuss a scenario we came across where a liquor company (let’s call them XYZ Drink) approached RPMC to sell their product to spirit stores near a major city. They said they were a novelty drink, only being available for a limited time. The scope of work was they wanted to use our B2B cold call service …

We Used Our Own Appointment Setting Service…

We Used Our Own Cold Call Service… What Can I Say, It Worked 2 months ago, we rolled out one of our strategies for our 2017 marketing plan — cold calling. A little late right? We’ve been offering cold calling since 2014, but didn’t actually employ cold calling as a way to generate business for ourselves until April 2017. When …