Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely …

human to human sales

The Best/Worst Compliment I’ve Received as a Sales Pro

This Sales Conversation Happened to Me Two Weeks Ago Just two weeks ago I had an interesting conversation with a prospect who was interested in our outsourced, prospecting, human-to-human sales development services. I have been coincidentally reading (listening) to my first book by Grant Cardone, someone who I have a love/hate relationship with. Here is how the conversation went: “Original …

Cold Calling Universe

Why the Universe Wants Us to be Cold Calling & Prospecting (Psst, It’s Building Trust)

Written by Ryan Pereus.  Before choosing the sales profession as my career, I was always afraid to admit I liked selling. Less because sales was doing something no one really chooses to do when they’re young, but more because of the looks, gawks, or pity remarks I received when I would admit it.  (Not kidding,  someone recently said to me, “Oowww, sorry, …

Selling Appointments, Not Products

RPMC’s focus is on helping our clients build business. Marketing strategies such as cold calling, as well as event marketing have played a large role in executing this goal. One contributor to the success had is the focus on setting appointments with potential customers in place of going straight for a sale. By setting an appointment there is more opportunity …

Keeping the Elevator Pitch Simple

“If you can’t explain it simply, you don’t know it well enough.” -Einstein Often times when cold calling, you get someone on the phone and you’re trying to explain how amazing your product or service is with complex keywords and phrases, then they hang up on you midway through your elevator pitch. You might think to yourself, “WHY DOES THIS …

Embracing the Term “Cold Calling”

Cold-calling has been a foundational aspect of marketing for several decades. It is arguably the most commonly known marketing technique. Yet, the mere mention of “cold-calling” often produces negative thoughts and perceptions. Marketing companies that offer and specialize in the method often refuse to say the word or choose to advertise this service with the use of pleasant euphemisms. Not …

Project Consultant Meeting

Weekly project consultant meeting last Tuesday with the guys. We dove into a few different campaigns we are doing currently, but focused on different strategies for meeting prospects where they are when reaching them on the phone. It’s a tough thing cold calling, but not as hard as cold calling without understanding its purpose and how it can work. These …