Using the Cold Call Conscience

In this blog, we discuss a scenario we came across where a liquor company (let’s call them XYZ Drink) approached RPMC to sell their product to spirit stores near a major city. They said they were a novelty drink, only being available for a limited time. The scope of work was they wanted to use our B2B cold call service …

We Used Our Own Appointment Setting Service…

We Used Our Own Cold Call Service… What Can I Say, It Worked 2 months ago, we rolled out one of our strategies for our 2017 marketing plan — cold calling. A little late right? We’ve been offering cold calling since 2014, but didn’t actually employ cold calling as a way to generate business for ourselves until April 2017. When …

Firing Bullets Before Cannonballs – Calling All Marketers

Every marketer is a scientist. She or he uses the scientific method to test and report on experiments ran based on their hypothesis. Does this sound familiar? “Based on my research, this ad will reach 1000 people, will have 300 views, 100 clicks, and result with 1 person interested in a follow up. If I run 10 ads, I will …

Keeping the Elevator Pitch Simple

“If you can’t explain it simply, you don’t know it well enough.” -Einstein Often times when cold calling, you get someone on the phone and you’re trying to explain how amazing your product or service is with complex keywords and phrases, then they hang up on you midway through your elevator pitch. You might think to yourself, “WHY DOES THIS …

Successful Campaign – Social Media Marketing Co.

Company: Social media has become an increasingly undeniable component of our society and has changed how we communicate with each other. As a result, social media management and strategy are now commonly utilized methodologies of expanding a company’s brand. Yet, many small businesses aren’t quite sure how to leverage social media to improve their bottom dollar. Our client, iSocialPR, provides social …

Project Consultant Meeting

Weekly project consultant meeting last Tuesday with the guys. We dove into a few different campaigns we are doing currently, but focused on different strategies for meeting prospects where they are when reaching them on the phone. It’s a tough thing cold calling, but not as hard as cold calling without understanding its purpose and how it can work. These …

RPMC Delivers More: Market Research via Cold-Calling

Our clients enlist our help considering our innovative methods of producing leads that will ultimately result in increased business for them. While we deliver the leads, we also perform market research that is much more advantageous in the long-term. RPMC handcrafts detailed trackers and scorecards for each cold-calling campaign. These tools provide a systematic way for cold-calling project consultants to …

RPMC Delievers Successful Pilot Project for Food Service Company

One of the most treasured and revered times of the day: lunch! Our newest client provides a step up from the tuna sandwich you have packed in your lunch box and RPMC is helping them spread the word. Company Profile: Our client, a food service company, offers food trucks to dozens of businesses in 8 major cities across the US. …

2017 Team Photo

Just a little preview of our first RPMC team photo shoot today compliments of Collette Snyder Photography. This is the beginning of something special for the cold call and event marketing industry in the 21st Century. The idea of cold calling has been labeled dead, out of date, and branded with a negative stigma that leaves prospects feeling snubbed or …