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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate
Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides of the same battery. Inbound and outbound are two different energy forces that are equally opposite to one another but work together. Delving deeper, inbound is order taking, and for good reason. All the work has been done for you. The prospective client has searched for the right key words, found your page, watched some videos, read some content, and made the call to you
Older Posts

Pereus Marketing (RPMC) receives its first review on Clutch!
From the very beginning we had a goal to deliver the best results in marketing and we feel that now it is safe to say
Why the Universe Wants Us to be Cold Calling & Prospecting (Psst, It’s Building Trust)
Written by Ryan Pereus. Before choosing the sales profession as my career, I was always afraid to admit I liked selling. Less because sales was doing
Successful Cold Call Campaigns – Our Take on the Top 3 Contributing Factors
Successful cold call campaigns are what we study day in and day out. We are a telemarketing, appointment setting, inside sales company after all. In

Dissecting the 21st Century B2B Cold Calling Script
By Ryan Pereus, Owner/Founder of RPMC, Inc. In the 2.5 years, we’ve been in business, we have written over 800 unique scripts for business owners

Is Cold Calling Still Alive?
By Barry Simon Many people cringe at just the mention of “cold calling”. It seems to conjure up, for the consumer or business person, calls

Cold Call Statistic That May Surprise You
by Ryan P – Owner of RPMC, Inc Cold calling has a bad rap. I’ve come across some articles that just don’t seem to put