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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate
Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides of the same battery. Inbound and outbound are two different energy forces that are equally opposite to one another but work together. Delving deeper, inbound is order taking, and for good reason. All the work has been done for you. The prospective client has searched for the right key words, found your page, watched some videos, read some content, and made the call to you
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We Used Our Own Appointment Setting Service…
We Used Our Own Cold Call Service… What Can I Say, It Worked 2 months ago, we rolled out one of our strategies for our
Firing Bullets Before Cannonballs – Calling All Marketers
Every marketer is a scientist. She or he uses the scientific method to test and report on experiments ran based on their hypothesis. Does this
A Story on Sales & Negotiating
I, a self-proclaimed salesman, just got one-call closed by sales rep Mr. T at a Honda dealership just outside Philadelphia. I went in to look
The Slimy Salesperson by Ryan Pereus
I started RPMC in late 2014. It began with human-to-human prospect script writing and consulting. I thought I could contribute to the cold call
Creating the Perfect Script for Our Clients
At RPMC, the script curation process is a creative, yet strategic collaborative effort between RPMC and the client. Ryan Pereus, CEO and owner, has been
Selling Appointments, Not Products
RPMC’s focus is on helping our clients build business. Marketing strategies such as cold calling, as well as event marketing have played a large role