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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides of the same battery. Inbound and outbound are two different energy forces that are equally opposite to one another but work together. Delving deeper, inbound is order taking, and for good reason. All the work has been done for you. The prospective client has searched for the right key words, found your page, watched some videos, read some content, and made the call to you

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