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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate
Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides of the same battery. Inbound and outbound are two different energy forces that are equally opposite to one another but work together. Delving deeper, inbound is order taking, and for good reason. All the work has been done for you. The prospective client has searched for the right key words, found your page, watched some videos, read some content, and made the call to you
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Keeping the Elevator Pitch Simple
“If you can’t explain it simply, you don’t know it well enough.” -Einstein Often times when cold calling, you get someone on the phone and
Successful Campaign – Social Media Marketing Co.
Company: Social media has become an increasingly undeniable component of our society and has changed how we communicate with each other. As a result, social
Embracing the Term “Cold Calling”
Cold-calling has been a foundational aspect of marketing for several decades. It is arguably the most commonly known marketing technique. Yet, the mere mention of
Project Consultant Meeting
Weekly project consultant meeting last Tuesday with the guys. We dove into a few different campaigns we are doing currently, but focused on different strategies
How Do I Overcome the Fear of Cold Calling?
Original Post Here. By Ryan Pereus. Cold calling is amazing. You are amazing for wanting to overcome the fear of this “daunting” task. The fear
RPMC Delivers More: Market Research via Cold-Calling
Our clients enlist our help considering our innovative methods of producing leads that will ultimately result in increased business for them. While we deliver the