What Does a Proven Event Marketing Department Look Like?

Its not the easiest to say, unless of course you’ve not only built one before, but have also benchmarked it against other companies departments.

Event marketing as a department is timeless. For a quick definition for you new comers, event marketing is the projection of a business at a physical marketplace where the business directly engages targeted potential customers in an effort to either sell products or services directly to, or persuade them to take the next step from a targeted contact to qualified prospect.

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