trade show marketing

What is Trade Show Marketing?

Trade Show Marketing – Have a Plan Trade shows — at conventions, expos or fairs — give you the opportunity to meet potentially hundreds of new clients, all in one place. It’s the ultimate cold-calling adventure, in that you’re meeting strangers with the intent of developing a business relationship. You may think that trade show marketing is as simple as …

b2b telemarketing companies

Do B2B Telemarketing Companies Work?

Written by Dyanna Zollo Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements regularly, leaving users feeling overwhelmed. It can be challenging to stand out among the flood, which is why b2b telemarketing can be an extremely effective solution. In place of dated predatory sales techniques, building trust …

cold calling services

3 Ways to Make Tracking Cold Calls Easy and Why It’s Important

By Lia Sudler As a lead generation company, we pride ourselves on delivering quality leads to our clients through our cold calling service. But in addition to that, we deliver detailed accounts of each campaign with the help of our call trackers. In lieu of a traditional, out-of-the-box CRM, we’ve created a simplified, Google Sheets Call Tracker that allows us …

Introducing RPMC’s New Business Consultant for Events & SEO Consultant, Dennys Delgado

This month, RPMC was lucky enough to acquire a major player in event marketing lead generation management, Dennys Delgado. An 8 year veteran in event marketing management in the Philadelphia region, Dennys comes to RPMC with over 10 years experience in marketing and over 8 years experience specifically in the niche and rare channel of event marketing lead generation management. …

Firing Bullets Before Cannonballs – Calling All Marketers

Every marketer is a scientist. She or he uses the scientific method to test and report on experiments ran based on their hypothesis. Does this sound familiar? “Based on my research, this ad will reach 1000 people, will have 300 views, 100 clicks, and result with 1 person interested in a follow up. If I run 10 ads, I will …

cold calling scripts

Creating the Perfect Script for Our Clients

At RPMC, the script curation process is a creative, yet strategic collaborative effort between RPMC and the client. Ryan Pereus, CEO and owner, has been developing the signature RPMC script for over 10 years. This script is a skeleton for every script we curate for our clients. The RPMC script acts as the foundation and structure that focuses on making …

Selling Appointments, Not Products

RPMC’s focus is on helping our clients build business. Marketing strategies such as cold calling, as well as event marketing have played a large role in executing this goal. One contributor to the success had is the focus on setting appointments with potential customers in place of going straight for a sale. By setting an appointment there is more opportunity …

Keeping the Elevator Pitch Simple

“If you can’t explain it simply, you don’t know it well enough.” -Einstein Often times when cold calling, you get someone on the phone and you’re trying to explain how amazing your product or service is with complex keywords and phrases, then they hang up on you midway through your elevator pitch. You might think to yourself, “WHY DOES THIS …

Successful Campaign – Social Media Marketing Co.

Company: Social media has become an increasingly undeniable component of our society and has changed how we communicate with each other. As a result, social media management and strategy are now commonly utilized methodologies of expanding a company’s brand. Yet, many small businesses aren’t quite sure how to leverage social media to improve their bottom dollar. Our client, iSocialPR, provides social …