cold calling

Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first …

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The Best/Worst Compliment I’ve Received as a Sales Pro

This Sales Conversation Happened to Me Two Weeks Ago Just two weeks ago I had an interesting conversation with a prospect who was interested in our outsourced, prospecting, human-to-human sales development services. I have been coincidentally reading (listening) to my first book by Grant Cardone, someone who I have a love/hate relationship with. Here is …

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Why the Universe Wants Us to be Cold Calling & Prospecting (Psst, It’s Building Trust)

Written by Ryan Pereus.  Before choosing the sales profession as my career, I was always afraid to admit I liked selling. Less because sales was doing something no one really chooses to do when they’re young, but more because of the looks, gawks, or pity remarks I received when I would admit it.  (Not kidding,  someone …

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Embracing the Term “Cold Calling”

Cold-calling has been a foundational aspect of marketing for several decades. It is arguably the most commonly known marketing technique. Yet, the mere mention of “cold-calling” often produces negative thoughts and perceptions. Marketing companies that offer and specialize in the method often refuse to say the word or choose to advertise this service with the …

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