Trade Show Marketing

Trade Show Marketing – Lead Follow Up

Trade show marketing can be a great opportunity to showcase your products or services to potential clients in your specific industry. Many B2B companies participate in several trade shows each year and generate hundreds of leads and potential prospects. However, many of these companies lack the resources, experience or trade show marketing strategy to properly follow up and turn these leads into actual appointments. This can lead to lower sales and a lower return on investment from trade shows.

Every trade show marketing strategy should include a process to turn interested prospects and badge scans into qualified appointments. Our team of cold callers can reach out to your trade show leads in a timely manner and increase your appointments for your sales reps, allowing you to increase the effectiveness of every trade show you participate in.

Why Outsource Your Trade Show Follow Up?

Reach Your Prospects Sooner

Call your trade show prospects soon after each trade show and improve response rate and sales

Increase Sales

Set more appointments for your sales reps and generate more sales and profits

Increase ROI of Trade Shows

Spend less time following up and more time closing sales and increase your return on investment at every event.

Improve Your Trade Show Marketing With Pre-Show Outreach

Most companies spend thousands of dollars to attend trade shows and set up elaborate booths in order to attract potential prospects. However, this is not always enough to stand out from the competition. Every trade show marketing strategy should focus on improving exhibit booth visits by reaching out to potential prospects prior to the event.

Pereus Marketing can improve your trade show lead generation by reaching out to your ideal prospects and inviting them to visit your booth or set up an appointment during the trade show. Our expert cold callers will reach out to attendees on your preferred list of prospects to open up a conversation, present them with a special invitation or offer and warm them up before the trade show begins. This provides your sales team with the opportunity to have more meaningful and effective interactions at the event. If you are looking to step up your trade show marketing, give us a cold call.

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