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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate
Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides of the same battery. Inbound and outbound are two different energy forces that are equally opposite to one another but work together. Delving deeper, inbound is order taking, and for good reason. All the work has been done for you. The prospective client has searched for the right key words, found your page, watched some videos, read some content, and made the call to you
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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate
Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold
What is Trade Show Marketing?
Trade Show Marketing – Have a Plan Trade shows — at conventions, expos or fairs — give you the opportunity to meet potentially hundreds of
Do B2B Telemarketing Companies Work?
Written by Dyanna Zollo Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements
Cold Calling to Jumpstart Your Sales Funnel
To grow your business, you need a plan. And every business plan starts with how to find and reach prospective customers. Once you’re established, you
The Best/Worst Compliment I’ve Received as a Sales Pro
This Sales Conversation Happened to Me Two Weeks Ago Just two weeks ago I had an interesting conversation with a prospect who was interested in
Cold Calling Delivers a Lead … Now What?
A Cold Calling Service Explains the Process The goal of cold calling isn’t to make a sale, although that is the ideal outcome. What usually