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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first to admit, inbound is extremely alive and provides heaps of quality leads to companies. But when comparing outbound and inbound, let’s be clear, we are talking about 2 different sides of the same battery. Inbound and outbound are two different energy forces that are equally opposite to one another but work together. Delving deeper, inbound is order taking, and for good reason. All the work has been done for you. The prospective client has searched for the right key words, found your page, watched some videos, read some content, and made the call to you

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B2B cold calling

What is Trade Show Marketing?

Trade Show Marketing – Have a Plan Trade shows — at conventions, expos or fairs — give you the opportunity to meet potentially hundreds of

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appointment setting

Do B2B Telemarketing Companies Work?

Written by Dyanna Zollo Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements

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