b2b appointment setting

Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first …

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Why the Universe Wants Us to be Cold Calling & Prospecting (Psst, It’s Building Trust)

Written by Ryan Pereus.  Before choosing the sales profession as my career, I was always afraid to admit I liked selling. Less because sales was doing something no one really chooses to do when they’re young, but more because of the looks, gawks, or pity remarks I received when I would admit it.  (Not kidding,  someone …

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How College Soccer Relates to Cold Calling & Lead Generation

Written by our summer project consultant, Tom Santilli. The art of cold calling and appointment setting produces a challenge like no other. As a Division I NCAA soccer player, I have found cold calling to be quite a bit like a 90 minute soccer game. If you don’t know, soccer is a particularly exhausting sport. …

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