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Cold Calling is Dead? The Inbound vs Outbound Lead Generation Debate

Is cold calling and outbound lead generation dead? …Is inbound alive?? I’m super biased so stop here if you care. But no. Straight up. Cold calling is not dead. Here’s the problem though – Cold calling and outbound lead generation calls get a bad wrap. Let’s talk inbound before anything else. I’ll be the first …

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Do B2B Telemarketing Companies Work?

Written by Dyanna Zollo Today, many companies utilize social media platforms as their primary source for lead generation. Digital marketing bombards the internet with advertisements regularly, leaving users feeling overwhelmed. It can be challenging to stand out among the flood, which is why b2b telemarketing can be an extremely effective solution. In place of dated …

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The Best/Worst Compliment I’ve Received as a Sales Pro

This Sales Conversation Happened to Me Two Weeks Ago Just two weeks ago I had an interesting conversation with a prospect who was interested in our outsourced, prospecting, human-to-human sales development services. I have been coincidentally reading (listening) to my first book by Grant Cardone, someone who I have a love/hate relationship with. Here is …

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Why the Universe Wants Us to be Cold Calling & Prospecting (Psst, It’s Building Trust)

Written by Ryan Pereus.  Before choosing the sales profession as my career, I was always afraid to admit I liked selling. Less because sales was doing something no one really chooses to do when they’re young, but more because of the looks, gawks, or pity remarks I received when I would admit it.  (Not kidding,  someone …

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Successful Cold Call Campaigns – Our Take on the Top 3 Contributing Factors

Successful cold call campaigns are what we study day in and day out. We are a telemarketing, appointment setting, inside sales company after all. In 2017, we completed over 150 cold call campaigns for our clients, collecting valuable information on every single dial. After an analysis of those campaigns,  there are 3 main factors that …

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Dissecting the 21st Century B2B Cold Calling Script

By Ryan Pereus, Owner/Founder of RPMC, Inc. In the 2.5 years, we’ve been in business, we have written over 800 unique scripts for business owners and professionals in need of guidance for understanding exactly what to say when calling a prospect cold, in attempt to set an appointment for a sales presentation or demonstration.   …

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